Stacked with Jennifer Laforge
Stacked with Jennifer LaForge is a podcast about how real people and real brands are finding smarter ways to create value in today’s economy. Through conversations on rewards, loyalty, partnerships, digital commerce, and consumer behaviour, Jennifer explores what’s actually working and how consumers and businesses alike are adapting to a rapidly changing world.
Stacked with Jennifer Laforge
Latest Episodes
Randy Weyersberg - Marketing Is Moving Too Fast to Play It Safe
What happens when decades of marketing experience collide with the fastest technological shift the industry has ever seen?In this episode of Stacked with Jennifer LaForge, Jennifer sits down with Randy Weyersberg, CEO of AI Cataly...
Reja Mulloor - Why Brands Keep Chasing New Customers and Losing the Ones They Have
What actually makes a customer stay loyal?It’s not just points, discounts, or rewards. Often, it comes down to whether a customer feels understood, valued, and taken care of - especially when something goes wrong.In this episode o...
Esther Garnick - You Don’t Need More Clothes. You Need the Right Ones.
What if the smartest way to shop was actually to buy less?In this episode of Stacked, Jennifer LaForge sits down with Esther Garnick, Closet Editor & Wardrobe Consultant at EG Wardrobe Edit, to explore how we can build wardrob...
Idan Driman - The Strongest Brands Make You Feel Something
What makes someone truly loyal to a brand?It’s easy to think loyalty comes down to price, points, or promotions. But the strongest brands create something much harder to replicate: connection, belonging, trust, and a reason for customers...
Chris Chimm - Canadians Aren’t Spending Less. They’re Spending Smarter.
What happens to consumer loyalty when people are constantly being asked to make trade-offs?After years of inflation, economic uncertainty, shifting interest rates, changing shopping habits, and new pressures on household budgets, Canadia...
