Stacked with Jennifer Laforge
Stacked with Jennifer LaForge is a podcast about how real people and real brands are finding smarter ways to create value in today’s economy. Through conversations on rewards, loyalty, partnerships, digital commerce, and consumer behaviour, Jennifer explores what’s actually working and how consumers and businesses alike are adapting to a rapidly changing world.
Episodes
15 episodes
Randy Weyersberg - Marketing Is Moving Too Fast to Play It Safe
What happens when decades of marketing experience collide with the fastest technological shift the industry has ever seen?In this episode of Stacked with Jennifer LaForge, Jennifer sits down with Randy Weyersberg, CEO of AI Cataly...
Reja Mulloor - Why Brands Keep Chasing New Customers and Losing the Ones They Have
What actually makes a customer stay loyal?It’s not just points, discounts, or rewards. Often, it comes down to whether a customer feels understood, valued, and taken care of - especially when something goes wrong.In this episode o...
Esther Garnick - You Don’t Need More Clothes. You Need the Right Ones.
What if the smartest way to shop was actually to buy less?In this episode of Stacked, Jennifer LaForge sits down with Esther Garnick, Closet Editor & Wardrobe Consultant at EG Wardrobe Edit, to explore how we can build wardrob...
Idan Driman - The Strongest Brands Make You Feel Something
What makes someone truly loyal to a brand?It’s easy to think loyalty comes down to price, points, or promotions. But the strongest brands create something much harder to replicate: connection, belonging, trust, and a reason for customers...
Chris Chimm - Canadians Aren’t Spending Less. They’re Spending Smarter.
What happens to consumer loyalty when people are constantly being asked to make trade-offs?After years of inflation, economic uncertainty, shifting interest rates, changing shopping habits, and new pressures on household budgets, Canadia...
Lesley Hawkins - Discounts Can Get the Sale. They Can’t Buy Loyalty.
What turns a customer into a true fan?It’s not just discounts, points, or promotions. Increasingly, consumers want to understand what a brand stands for, feel connected to its community, and see themselves reflected in its story.I...
Krysta Gutteridge - Everything You Know About Affiliate Marketing Is Wrong
How do the brands you shop with actually find you online?Affiliate marketing powers billions of dollars in online commerce every year, yet it's one of the least understood channels in digital marketing. Behind every Cash Back offe...
Candice Troupe - Your Loyalty Points Are Worth More Than You Think
What makes a loyalty program worth using?It's not just about earning points. It's about creating value that fits into everyday life while making every purchase work a little harder.In this episode of Stacked, Jennife...
The Biggest Cash Back Myths, Debunked
Is Rakuten.ca too good to be true?If you've ever wondered whether Cash Back is actually real, if Rakuten.ca is a scam, or what really happens with your data when you sign up, you're not alone. These are some of the most common questions ...
Nicole Stanaland - You're Thinking About Gift Cards All Wrong
What if we've been thinking about gift cards completely wrong?For years, gift cards were viewed as last-minute presents, forgotten balances, and awkward holiday exchanges. But what if they're actually becoming one of the most important p...
Lindsay O'Brien - Your Loyalty Program Isn't Building Loyalty. Here's What's Missing.
What makes someone truly loyal to a brand?Is it discounts? Points? Cash Back? Or is there something much deeper happening beneath the surface?In this episode of Stacked, Jennifer LaForge sits down with Lindsay O'Brien, Le...
Darrell Keezer - AI Is Changing How We Buy. Trust Will Decide Who Wins.
How will AI change the way consumers shop, search, and make decisions?In this episode of Stacked, Jennifer LaForge sits down with Darrell Keezer, Founder of Candybox Marketing and one of Canada's leading voices on AI and digital marketin...
Danica Nelson - You're Funding a Life You Don't Even Want
What does financial freedom actually look like?For many people, it's not just about earning more money. It's about having the freedom to spend intentionally, avoid financial stress, and build a life that aligns with your values instead ...
Elizabeth McNeil - You're Probably Defining Value Wrong
What does value really mean?For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy.In this episode of Stacked, Jennifer LaForge sits down with Elizabeth McNeil, Dire...
Jennifer LaForge – You're Leaving Money on the Table Every Day. Here's Why.
Welcome to the very first podcast episode of Stacked with Jennifer LaForge.In this debut episode, Jennifer sits on the other side of the microphone to share the story behind the show, her journey building Rakuten.ca, and why understandi...
